BAJAJ FINSERV ASSET MANAGEMENT LIMITED.
BAJAJ FINSERV ASSET MANAGEMENT LIMITED.
3-in-1
Bajaj Finserv
Invest in Quality, Growth and Value
An open ended equity scheme predominantly investing in small cap stocks.
MEGATRENDS INVESTING
Bajaj Finserv
Tap into the Trends of the Future
An open ended equity scheme investing across large cap, mid cap, small cap stocks.
QUALITY OVER QUANTITY
Bajaj Finserv
Invest in a Concentrated Strategy
An open ended equity scheme predominantly investing in large cap stocks.
MOAT INVESTING
Bajaj Finserv
Invest with a Moat Strategy
An open ended equity scheme investing in both large cap and mid cap stocks
LONG-TERM GROWTH
Bajaj Finserv
Sabse Intelligent Plan
Start with ₹500 per month & let compounding do the work
MEGATRENDS INVESTING
Bajaj Finserv
Invest in BFSI Megatrends
An open ended equity scheme investing in Banking and Financial Services sector
MEGATRENDS INVESTING
Bajaj Finserv
Invest in Consumption Megatrends
An open ended equity scheme following consumption theme
Discover our diverse suite of mutual fund schemes
Invest NowDiscover our diverse suite of mutual fund schemes
Invest Now
Make your idle money work for you with our Savings+ facility
Potential to earn more on your surplus money compared to regular savings accounts.
Instantly redeem up to ₹50,000 or 90% of your balance, whichever is lesser.
AdvantageOur investment philosophy combines behavioural finance with data & ana... Read More
Our total Assets Under Management as of April 30, 2026.
Start your investment journey with Bajaj Finserv AMC – a name trusted by investors and distributors across India.
Embrace hassle-free investing with our end-to-end digital process.
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A mutual fund is an investment option that brings money from many investors into one professionally managed fund. This fund invests across assets such as equities, debt instruments or a mix of both, based on the scheme’s objective. For investors, this can be a simple way to participate in the market without having to select and manage every investment on their own.
Mutual funds can support a wide range of financial goals. Equity funds may suit long-term potential wealth creation, debt funds can offer relative stability, hybrid funds combine equity and debt, while index funds and ETFs can help investors take a passive investment approach. You can choose a scheme based on your goal, risk comfort and investment time frame.
One feature of mutual funds is diversification. Since your money is spread across many securities, it can help reduce dependence on a single investment. Mutual funds are also managed by experienced fund managers who track markets, study opportunities and make portfolio decisions based on research and market analysis. You can start with a Systematic Investment Plan (SIP) to invest regularly or choose a lumpsum investment when you are ready.
An SIP calculator can help you plan with more clarity. By entering your investment amount, time period and expected return, you can get an estimate of how your investment may potentially grow over time. This can help you compare scenarios and plan your next step based on your goals.
With Bajaj Finserv AMC, you can explore a range of mutual fund schemes across equity, debt, hybrid and passive categories. The fully digital journey is designed to make it simpler to invest, track and manage your investments online. Whether you are starting your first SIP or planning a lumpsum investment, Bajaj Finserv AMC can help you explore mutual fund schemes that align with your financial goals.
Start investing with Bajaj Finserv AMC and take the next step towards your long-term financial goals.
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Bajaj Finserv Limited, an unregistered Core Investment Company (CIC) under RBI Regulations 2020, is a part of the renowned Bajaj Group.
One of India’s leading and most diversified financial services institutions, Bajaj Finserv Ltd provides simple financial solutions to crores of people every day through its group companies. Through continuous innovation, it strives to enrich the lives of communities across the length and breadth of the country and make financial security accessible to all.
Our Investment Philosophy reflects what we, as an organisation, believe will generate a good return on equity investment for our investors in the long term. It dictates our goals and guides decision making.
Alpha (a) is a term used in investing to describe an investment strategy’s ability to beat the market.
Alpha is thus also often referred to as excess return or the abnormal rate of return in relation to a benchmark, when adjusted for risk. Essentially, it means doing better than the crowd without taking disproportionate risk.
Collecting superior information
Analysts and portfolio managers strive to collect superior information about the business and the management of the company. They try to generate superior earnings forecast and the balance strength of the company and the industry, thereby trying to 'beat the market' on information edge. This is an important source of alpha for an investor. However, over the years, retaining the information edge has become more difficult and expensive. With a whole lot of investors trying to collect superior information, how can an investor be sure to continuously have accurate and material information about the companies, ahead of others, all the time?
Processing information better
Even if you don't have material information earlier than the crowd, you can still generate better outcomes if you are able to process this information better. Investors develop models and algorithms with enhanced predictive powers to forecast the next move. Fund managers who invest based on some pure formal analytical models are quantitative managers. Here, the goal is to try and beat other investors based on the sophistication of procedures or analytics. The analytical edge can be quite useful until it gets copied by many, and then it may stop generating superior returns.
Exploiting behavioural biases
As the name suggests, this edge is achieved by superior behaviour in reacting to the inputs available to maximise alpha. Modern finance assumes people behave with extreme rationality. However, researchers in behavioural finance have shown that this is not true. Moreover, these deviations from rationality are often systematic. Behavioural managers try to exploit situations where securities are mispriced by the market because of behavioural factors. At Bajaj Finserv AMC, we endeavour to combine the best of these edges.
